Data is at the heart of every discussion tackling the latest in the telecoms industry and the prospects for the future. At the 11th Telecom Review Leaders’ Summit which was held in Dubai in December 2018, a panel entitled “Capacity and data traffic” addressed the effect data has had on the industry and how telcos have managed to embrace big data. Telecom Review managed to secure an interview with Sameh Sobhy, Vice President, Middle East & North Africa, PCCW Global to know more about his opinion on data increase and to discuss the benefits of the PEACE submarine cable system.